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SALT.TV and Publicis Media's Magic Mum Brings Kid's Imaginations to Life for Snazaroo

Directors Rudolf & Ragnar create magical modern-day fairytale to promote new brush pens

SALT.TV and Publicis Media's Magic Mum Brings Kid's Imaginations to Life for Snazaroo

Partnering with Publicis Media, SALT.TV and directors Rudolf & Ragnar return with another example of what this duo do best; a strong and warm-hearted child-focused narrative, which can't help but raise a smile.

Shot to promote face-paint brand Snazaroo's new collection of brush pens, the film is a fun spin through a Wes Anderson-esque world, brought to life through vividly striking art design and make-up, as a child wonders about the secret of her 'Magic Mum''s ability to make imagination reality.

A delightful exercise in world-building and tonality, with the focus squarely on genuinely happy performances from the childhood cast filled with wonderment, it'll have you filled with nostalgia for the memories of childhood fun.

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Production Company

Production Company: SALT.TV

Director: Rudolf & Ragnar

Producer: Alice Windeler


Edit Company: SALT.TV

Editor: Peter Duggan

Creative Agency

Creative Agency: Publicis Media

Head of Creative and Production: Matt Simmonds

Senior Producer: Gem Souleyman


Brand: Snazaroo

Category: Sports and Leisure , Toys

Genre: Dialogue , Fashion & Beauty , People , Scenic , Storytelling