Sainsbury’s & Beckham to Get Kids Kitchen Savvy

Wednesday 29th January: Sainsbury’s is investing millions in the return of its Active Kids scheme , to help children lead healthier, more active lifestyles.  Fronted by ambassadors David Beckham and Ellie Simmonds, the 2014 voucher collection scheme launches seven months ahead of key changes to the national curriculum on cooking and healthy eating.

Justin King, Sainsbury’s CEO said: “We are excited to be launching our 10th year of Active Kids – now with even more choice – we believe it will help prepare schools for curriculum changes in September. 

‘The benefits Active Kids brings to tens of thousands of schools and clubs makes us very proud.  With the support of David Beckham and Ellie Simmonds, we know that in 2014 we can play a key part in helping young children understand cooking and healthy eating from a young age, as well as continuing to support local communities.”

Active Kids ambassador, David Beckham said: "Helping kids understand why being active and eating healthily is really important, which is why I am proud to announce that Sainsbury’s Active Kids collection is now open.

“There are more ways than ever for schools, groups and clubs to use their Sainsbury’s Active Kids vouchers - with loads of cooking and exercise equipment available - it’s time to get collecting.”

Active Kids ambassador, Ellie Simmonds said: “Understanding the balance between food and nutrition is something I’ve been very aware of as a young athlete.  So, I’m really excited that Active Kids 2014 will help children learn more skills to get cooking as well as getting active.”