Safelite AutoGlass Appoints FCB as Creative Agency of Record

Safelite AutoGlass, the nation’s largest provider of vehicle glass repair, replacement and recalibration services, today announced the selection of FCB Chicago as its creative agency of record.

Beginning this month, FCB will be responsible for elements of Safelite’s consumer campaign and communication materials, including broadcast, online video, social media and digital channels. The win comes on the heels of a three-month competitive pitch facilitated entirely via video conference.

“Creatively, FCB showcased the range and the ability to bring breakthrough, strategically grounded work while remaining true to our brand,” said Renee Cacchillo, EVP customer experience officer at Safelite. “We take pride in providing outstanding customer service during the entire process and feel confident in FCB’s abilities to tell our story through various channels in meaningful and memorable ways.”

“From day one, the entire team was thrilled to work on the Safelite pitch,” said Kelly Graves, president of FCB Chicago. “Everyone is familiar with the brand - certainly the jingle - and Safelite has such a great reputation for ease and a world-class customer experience. We are excited to forge a true partnership and to work to further elevate Safelite as the service brand of choice for auto glass repair, replacement and recalibration.”

The win fuels FCB Chicago’s overall momentum as the agency continues to grow its leadership roster and offerings. Earlier this month, FCB Chicago appointed Nicole Brandell as chief strategy officer. In October, the agency brought on Juan Woodbury to transform the agency’s branded content and entertainment practice.