Saatchi & Saatchi Names Nicole Souza as Chief Marketing Officer

Saatchi & Saatchi announced the executive team's expansion with Nicole Souza's appointment as the agency's chief marketing officer in the United States. A seasoned marketer with decades of experience in brand building, Nicole will lead Saatchi's marketing organisation, working alongside the executive leadership team to unify the US offices. She will report to Chuck Maguy, chief operating officer at Saatchi & Saatchi US, in her new role, effective immediately. 

"I'm so inspired by what's happening at Saatchi - an iconic industry brand bringing together its US offices to accomplish impossible things at scale for their clients," said Nicole Souza, CMO, Saatchi & Saatchi. "Utilising the best of the Saatchi network to address this complicated market resonates with clients and results in work that matters and stands out."

"One of the reasons we're excited about Nicole's arrival is her relentless drive and enthusiasm for building brands, establishing new relationships and transforming organisations," said Chuck Maguy, COO at Saatchi & Saatchi. "Among her priorities is building momentum around driving connectivity and collaboration in each region to help us continue delivering provocative, creative solutions for our clients."

The key executive hire follows several recent leadership appointments, including Fabio Costa as executive creative director for Saatchi & Saatchi in Seattle. In addition, the agency had a strong showing at the 2022 Cannes Lions International Festival of Creativity, including one gold and one bronze Lion for P&G's Tide Campaign #TurntoCold and two bronze Lions for Tide x Marvel, as well as numerous campaign shortlists for Toyota and Goldfish. 

Most recently, Nicole served as CMO for Deutsch NY, leading the marketing of the agency and revamping the business development approach to redefine its growth trajectory. Throughout her career, Nicole has built marketing strategies and internal operations, successfully leading new business opportunities for clients such as Frito Lay, Lone Star Beer, Mars Chocolate, Mars Wrigley, Nationwide Insurance, Nestle Coffee, PepsiCo, Purina, Sony PlayStation, Starbucks, Transamerica, USPS, Welch's and Wells Fargo.

Prior to Deutsch, Nicole held notable leadership positions, including EVP of growth and marketing at The Integer Group, SVP, partner of US business development at Universal McCann, and global business development director at TBWA.