Saatchi & Saatchi Crowned Creative Agency of the Year at the MENA - MMA Smarties

Publicis Groupe ME reinforced its status as a leader in effectiveness after winning a total of 22 awards (nine Gold, 10 Silver, three Bronze) at the recent MENA MMA Smarties 2023, which honours the most effective modern marketing across the region. Additionally, Saatchi & Saatchi MEA was crowned the most coveted recognition of the evening – Creative Agency of the Year. 

With wins across various categories ranging from Social Impact Marketing to Experimental, Metaverse and Brand Purpose, the winning agencies – Leo Burnett, Publicis ME, Saatchi & Saatchi, Spark Foundry and Starcom demonstrated their versatility and capabilities across various disciplines and platforms.

Bassel Kakish, CEO of Publicis Groupe ME&T said: “Our success at the MENA MMA Smarties speaks volumes about the exceptional talent and collaborative 'Power of One' mindset we have at Publicis Groupe and with our valued partners that enable us to deliver award-winning work. Congratulations to all our talents and our clients for an exceptional night.”

Nathalie Gevresse, CEO of Publicis Communications UAE said: “Saatchi & Saatchi has been on an exciting journey of transformation and growth, one that has been fuelled by unwavering creative excellence, passion and commitment. It’s rewarding to see this talented team recognised by the industry. Being named ‘Creative Agency of the Year’ is a well-deserved title, and I am excited to see what’s next.”