Saatchi & Saatchi and GSK Reveal First Outdoor Ad That Can Measure Your Temperature
During the peak of flu season in Poland, Saatchi & Saatchi/ Interactive Solutions Poland and Saatchi & Saatchi Switzerland have joined forces to create a tool that detects fever - one of the main flu symptoms - and have introduced the World’s first outdoor ad that can check if you have a fever using a live Thermo-scanner camera.
Warsaw is the first place in the world to introduce outdoor ads capable of measuring your temperature. The ads are equipped with a live Thermo-scanner camera, which allows you to check if you have a fever – a symptom of flu - and generate the world’s first Thermo-scanner selfie. Theraflu, wanted to give people a fast and effective tool to detect flu faster than ever.
The result is the #TherafluThermoscanner, which not only detects fever by checking your temperature in real time, but also generates a Thermo-scanner selfie which you can share: with your boss as an excuse for not going to work; to your girlfriend to prove you really are ‘hot’; or as your Facebook profile photo.
The first interactive Theraflu Thermoscanner was revealed in Warsaw’s Pasaż Wiecha at the weekend, and from Wednesday will be installed in Złote Tarasy shopping centre. After completing their Thermo-scanner selfie, people are prompted to download it on the microsite or via a QR code then share it on social media with the hashtag #TherafluThemoscanner.
Thermal imaging is one of the most powerful technologies ever developed to enhance human vision. The infrared spectrum, also called thermal energy, is not visible with the naked eye. The Theraflu Thermoscanner application is built using a very sensitive, latest generation thermal scanning camera, that can actually SEE your body temperature. Everything works under the control of dedicated custom-built software running on an Android device, which turns data from the camera into an interactive application casted to a large high definition screen.
Jason Romeyko, Global Chief Creative Officer GSK & Deutsche Telekom commented: “This idea really fits in with GSK’s commitment to transforming their properties into Fast Moving Consumer Health Brands. This outdoor is a wonderful mash-up of technology, health, real-life application and consumer engagement. It fires up a new set of innovative ideas we can bring to life in healthcare and wellness.”
Chief Creative Officer: Jason Romeyko
Creative Director: Kamil Majewski
Planner: Marek Rosłan
Creative: Patrycja Lukjanow, Piotr Osiński
Designer: Rafał Bauer, Tomek Szczyciński
Creative Agency: Saatchi Switzerland, Saatchi & Saatchi/Interactive Solutions Poland
Creatives: Frédéric Doms, Marine Quéré
Account Management: Paulina Ufel, Izabela Siek
Digital Director: Magdalena Kubacka
Category: Corporate and social , Health