Saatchi & Saatchi Wellness UK has appointed Dr Kathryn Stewart as head of strategy, effective immediately. Kathryn will focus on expanding the breadth of the agency’s strategic capabilities and leading the development of the team. This will include broadening the team’s expertise across the full spectrum of commercial and brand strategy to meet healthcare clients’ need for transformation.
She will report to Siân Dodwell, chief strategy officer, Publicis Health UK, and Katie McMorran, group managing director, Saatchi & Saatchi Wellness UK.
“Kathryn’s appointment is a tremendous asset to Saatchi & Saatchi Wellness UK. Her deep understanding of the forces shaping the healthcare ecosystem along with her extensive experience across global and regional portfolios make her uniquely qualified to make a mark immediately. I look forward to seeing the value she will bring to clients,” said Katie McMorran.
Kathryn brings significant experience in building strategic offerings, having successfully done so as head of strategy at Hive Health (now Avalere Health), where she served for over five years. Previously, Kathryn led the strategy team at McCann Health Singapore. At this time, she simultaneously held a research post at the National University of Singapore, consulting on influenza vaccine uptake. She maintains her academic interest in medical anthropology.
“Saatchi & Saatchi Wellness UK is a powerhouse for campaigns that have changed behaviours, and it is home to brilliant talent,” Kathryn commented. “I’m excited to partner with the team and lead them into a new chapter, helping our clients make a meaningful impact.”
This appointment underscores continued evolution for Saatchi & Saatchi Wellness UK’s strategic and creative output, following Katie McMorran’s elevation to group managing director last year and the agency’s recent successes at Clio Health and the PM Society Awards.