Rustlers Selects Droga5 London as Creative Agency of Record

Rustlers has announced the selection of Droga5 London as its creative agency of record. Droga5 London has been chosen by Rustlers to work on creative across its entire broadcast, digital and social ecosystem across the UK and Ireland.

Effective immediately, Droga5 London will partner with Rustlers’ marketing team to set integrated creative strategy and develop campaigns that help solidify the brand’s market leadership position. The first collaboration from Droga5 London and Rustlers is slated to debut in Autumn 2016 and will come to life across the micro-snacking brand’s media mix.

“The Rustlers brand is in a very competitive and challenging category, which makes creative marketing all the more key,” said Simon Walker, CEO at Kepak Convenience Foods. “Droga5 London is known for its strategic and creative acumen, and we’re excited to put that to use as we work to engage and connect with our consumers in compelling ways.”

“Kepak has an ambition to transform its market-leading Rustlers brand and business and has selected Droga5 to be its partner to realise this ambition,” said Bill Scott, CEO, Droga5 London. “Our shared ambition to deliver standout creativity for the Rustlers brand will help achieve its commercial ambitions and foster a deeper relationship with its target audience.”