Russell Stover Chocolates Selects VML as Agency of Record

Russell Stover, the largest supplier of boxed chocolates in the United States, announced that VML has been selected as agency of record.  

VML will lead 360-degree communications across the consumer journey including traditional and digital advertising; social media strategy and community management; analytics and insight; public relations; and campaign creative.

Kansas City-based Russell Stover Chocolates was started in the Denver, Colorado home of Russell and Clara Stover in 1923 and their handcrafted in small batches approach is still in use today. Russell Stover Chocolates includes Whitman’s and Pangburns brands, and is part of the Lindt & Sprüngli family of companies.

“VML’s sweet spot is where creativity and technology intersect,” said Jon Cook, VML global CEO. “We’re excited to draw not only from our retail and consumer packaged goods experience, but also from our deep and award-winning experiences with clients such as Wendy’s, Gatorade, Tennessee Tourism and others – to help bring the Russell Stover brand to life in an impactful way.”