RTO+P & Under Armour Launch #CallingAllSpurs

Under Armour has launched a new multi-platform digital campaign titled, “#CallingAllSpurs,” which engages fans of the iconic UK-based football club, Tottenham Hotspurs.

 
The campaign, created by Red Tettemer O’Connell +Partners (RTO+P), sports the ultimate payoff for club fans – their picture placed on the revered players tunnel at White Hart Lane. A chance to be the last face their favourite players see before they take the field and show the world their #IWILL. 

 
Fans can earn a coveted spot on the wall by visiting callingallspurs.ua.com and submitting a photo on the site proving their “fanhood,” or using the hashtag #CallingAllSpurs on Instagram or Twitter (via @CallingAllSpurs). Under Armour will then select 2400 submissions to be featured offline, and cover the tunnel wall with prints of the submitted photos.

Credits

Chief Creative Officer: Steve Red          
Executive Creative Director: Steve O’Connell                                                              
Creative Director: Joey Crawford
Associate Creative Director: Ari Garber
Art Directors: Jeremy Gilberto, Ari Garber                      
Copywriter: Kristen McManus
Developers: Aaron Grando, Ed Taylor, Bryan King     
Account Executives: Jess O’Conor, Doug Keith
Digital Strategists: Uri Weingarten, Catie Borzillo