RPA Announces New ECD

RPA, a leading advertising agency headquartered in Los Angeles, announces the promotion of Jason Sperling, previously SVP, Group Creative Director, to the position of SVP, Executive Creative Director, reporting to Joe Baratelli, EVP, Chief Creative Officer.

Sperling has brought in and fostered creative talent at all levels, while guiding the Honda brand image to new heights and recognition. Most recently, he played a crucial role in helping RPA retain the Honda business against some of the most competitive shops in the country.

“Jason, in his relatively short time, has become a true champion of RPA and its culture. Yet he’s always looking to improve the agency as we move into the future. This elevated title fully recognizes Jason’s countless contributions to RPA’s creative reputation and culture,” said Baratelli.

While at RPA, Sperling helmed Honda’s “Matthew’s Day Off” Super Bowl spot, part of the larger CR-V Leap List campaign. It was recently chosen by Entertainment Weekly as one of the Top 10 Super Bowl commercials of all-time.

Sperling has been busy piloting memorable work for Honda. Most recently he led the “Things Can Always Be Better” Civic campaign and the Honda Accord “It Starts With You” campaign. He’s also been at the center of Honda’s digital efforts, spearheading the award-winning “Honda Loves You Back,” Monsters Calling Home and “Million Mile Joe” work, as well as the IAB MIXX Awards gold-winning “Pintermission” digital campaign for Best Experimental and Innovative Campaign. In addition, the Communication Arts Interactive Annual called Honda’s “Good Reasons” retail campaign, “One of the best integrated advertising/marketing campaigns I’ve seen.”

Sperling has been with RPA since 2010, joining from Media Arts Lab where he was the driving force behind the worldwide “Get a Mac” Apple campaign. Before coming to RPA, Sperling was honored with top industry awards, including a Cannes Gold Lion, the Cannes Gold Cyber Lion, several One Show Gold Pencils and Clio Gold awards, and the Yahoo! Purple Chair Award. Recently, his grad school alma mater, the Academy of Art, awarded him its first-ever Distinguished Alumni Award.