senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Royal Bank of Canada’s Latest Campaign Creates a New ‘Viral Dance'

17/05/2023
Advertising Agency
Los Angeles, USA
507
Share
Battery launches 30-second spot portraying three friends recording a TikTok inspired dance on the new iPad 10th Gen

Royal Bank of Canada (RBC) believes banking should be effortless and enjoyable, and that’s why they’ve partnered with Apple. To celebrate this and attract young, new customers to the financial services institution, the largest bank in Canada debuts a new promotional campaign, 'Viral Dance', to showcase the benefits of digital banking at consumers’ fingertips.

Developed in partnership with creative agency Battery, the hero 30-second spot portrays three friends recording a TikTok inspired dance on the new iPad 10th Gen. As they break into an energetic dance routine, their moves accidentally lead to a broken picture frame. Instead of fretting over the cost, they seamlessly split the payment using Split with Friends in the RBC Mobile app on their iPads. RBC Mobile is an app that easily allows you to split bills and expenses with others.

A follow up to the popular RBC AirPods Pro campaign,'Vibing' also by Battery, 'Viral Dance' highlights the joy of synchronizing with friends while showcasing the versatility and power of the RBC Mobile app on iPad, a device you get when you open an account. The tagline reads as: “Powerful benefits worth switching for, a nod to Vantage, the collection of benefits RBC offers their clients just for having a bank account.” This campaign exemplifies how technology can seamlessly integrate into daily life, making banking effortless, enjoyable while delivering value for all who switch to RBC. 

The work is now live across TV, OLV, and social across Canada, and the promotion runs through July 31st, 2023.

“Royal Bank of Canada is known as a trusted leader for all things financial. Whether it’s a planned or unplanned expense, Canadians are confident RBC has their back,” said Scott Brown, ECD at Battery. “We have all embraced the new digital era. By using this storyline and the very human element of accidents happening, our message was able to unfold through lighthearted, fun creative that makes RBC stand out from other financial institutions.”

“Together with iPad, we are revolutionizing the way people experience banking while embracing the spirit of fun, friendship, and cutting-edge technology,” said Sonia Whiteson, VP of Marketing at RBC. “We want to encourage everyone to experience the future of banking with Royal Bank of Canada. By switching to RBC, you'll receive a complimentary iPad, providing you with the perfect companion to easily manage your finances.”

SIGN UP FOR OUR NEWSLETTER
Work from Battery
Farmer-owner Brett's Jacket
Land O'Lakes
23/09/2024
12
0
The Farmcore-to-Table Runway Show
Land O'Lakes presents
23/09/2024
13
0
Run It Back
Apex Legends
22/08/2024
12
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0