Rover Dog Boarding Encourages Pet Parents to Get ‘Weirdly Specific’ About Their Pet Care
Extra time spent locked down at home inspired nearly half (49%) of Americans to welcome a new dog into their families. Nearly 80% of dog owners are now concerned about their pet’s separation anxiety once they go back to work or travel. But with Rover, helicopter pet parents can trust that their pets will be well taken care of by a loving sitter, because sitters on Rover actually encourage customers to get specific with their care instructions.
The campaign, from Seattle-based creative agency Little Hands of Stone, shows that Rover is a better alternative to asking friends and family to care for their pets in their absence. “It can get awkward to hand over a laundry list of super-specific pet care instructions to your friends and family,” says Matt McCain, Little Hands of Stone co-founder. “But with sitters on Rover, there’s no shame in getting really, really specific. The sitters actually find it helpful, so we wanted to show the loving bond between pet and parent in all its authentic, relatable weirdness.”
The campaign features real Rover customers and their pets, sharing real care instructions for their sitter via the Rover app, including their pet's favorite treats, phobias, obsessions, calming techniques, and nicknames.
Bill Kong, CMO at Rover, added: “Pets are important members of our families, and our bonds have only deepened throughout the pandemic. We know that every pet has their own unique needs, so at Rover, we make it easy to share detailed pet care instructions.”
