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Rosapark's Underwater Odyssey for Tribord's Full-Face Snorkelling Mask

Rosapark, 2 months, 2 weeks ago

Parisian agency creates film for the water sports brand's latest innovation

Rosapark's Underwater Odyssey for Tribord's Full-Face Snorkelling Mask

Following up on an award-winning collaboration, Paris agency Rosapark and its client, water sports brand Tribord, recently launched “Easybreath” to celebrate the launch of the brand's revolutionary full-face snorkelling mask. Last year, Rosapark won a Silver Lion for an operation they ran for the brand, in which passersby were lured into drinking seawater to remind them of the dangers of drowning and how important, not to mention easy, it is to take preventative measures like wearing a life jacket, a promotion for the release of Tribord’s Izeber50 vest. This year, the agency has created a captivating film that showcases the many benefits of the new Easybreath mask, a next-generation snorkel, and highlights its enhanced experience.

As the mask covers the entire face, it allows you to breathe naturally underwater, to inhale through your nose and exhale your mouth. As the film illustrates, snorkelers can better appreciate their surroundings, feeling just as at ease as though on land. The film opens with a snorkeler, floating, gazing at his surroundings, and continues with interchanging, often indistinguishable, images of sky and water. Just over halfway through, the camera flips 180° and we see the swimmer from below, realising his whole immersive experience was provided by the Easybreath mask. Thanks to the direction of Fleur&Manu, the film brilliantly merges the underwater universe with that above, and the accompanying score, created by composer Laurent Perez Del Mar, recently awarded a special prize at the Cannes film festival, lets us join in on the serene adventure.

Creative Agency

TV Producer: Lauriane Dula

Chief Creative Officer: Gilles Fichteberg, Jean-Francois Sacco

Creative Director: Mark Forgan, Jamie-Edward Standen

Copywriter: Nicolas Gadesaude

Art Director: Julien Saurin

CEO: Jean-Patrick Chiquiar

Account Management: Rozenn Traineau

Agency Manager: Rozenn Traineau

Music and Sound

Music Production: Jérôme Hatchuel

Record Label: Grabuge

Song: Emmersion

Composer: Laurent Perez Del Mar

Post Production / VFX

Producer: Bianca Benloukil

Post Production House: Home DP

Colourist: Bertrand Duval and Laurent Ripoll

Visual Effects: Mathematic

Production Coordinator: Julie Lagadec

Flame Artists: Fred Brandon

Production Company

Producers: Hélène Daubert and Mounia Mebarki

Editorial & Online: Nicolas Larouquère and Alyson Gordon

Production Manager: Matias Boucard

Production Company: Insurrection

Category: Outdoor equipment , Sports and leisure

Genre: Digital , Scenic