senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Rosapark's Underwater Odyssey for Tribord's Full-Face Snorkelling Mask

13/07/2016
Advertising Agency
Paris, France
110
Share
Parisian agency creates film for the water sports brand's latest innovation

Following up on an award-winning collaboration, Paris agency Rosapark and its client, water sports brand Tribord, recently launched “Easybreath” to celebrate the launch of the brand's revolutionary full-face snorkelling mask. Last year, Rosapark won a Silver Lion for an operation they ran for the brand, in which passersby were lured into drinking seawater to remind them of the dangers of drowning and how important, not to mention easy, it is to take preventative measures like wearing a life jacket, a promotion for the release of Tribord’s Izeber50 vest. This year, the agency has created a captivating film that showcases the many benefits of the new Easybreath mask, a next-generation snorkel, and highlights its enhanced experience.

As the mask covers the entire face, it allows you to breathe naturally underwater, to inhale through your nose and exhale your mouth. As the film illustrates, snorkelers can better appreciate their surroundings, feeling just as at ease as though on land. The film opens with a snorkeler, floating, gazing at his surroundings, and continues with interchanging, often indistinguishable, images of sky and water. Just over halfway through, the camera flips 180° and we see the swimmer from below, realising his whole immersive experience was provided by the Easybreath mask. Thanks to the direction of Fleur&Manu, the film brilliantly merges the underwater universe with that above, and the accompanying score, created by composer Laurent Perez Del Mar, recently awarded a special prize at the Cannes film festival, lets us join in on the serene adventure.

Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
SIGN UP FOR OUR NEWSLETTER
More News from Rosapark
High Five
High Five: France
29/06/2021
182
0
Trends and Insight
The Nuanced Art of Ad Agency PR
19/02/2020
192
0
ALL THEIR NEWS
Work from Rosapark
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0