This year’s follow up raises awareness about a shocking statistic: eight out of ten times, sexually abused children are betrayed by someone they trust, whether it’s someone in the family, or from the wider family circle: trusted neighbours, sports coaches, baby sitters, teachers.
The statistic comes from a study conducted by Dr Muriel Salmona, psychiatrist and trauma expert.
The images feature teddy bears that represent these abusers. Children innocently hold these bears, showing the trust they place in figures of authority, and dramatising just how close danger can be.
The purpose? To shock, to provoke discussion, and to convince parents to always be on the alert.