Rosapark's Creepy Stalking Banner Ads Teach Kids About Online Safety

Teens with social media accounts set to ‘public’ risk being stalked by pedophiles. To educate them, Rosapark used a form of online advertising that stalks us: retargeting.

The cookies of 200,000 teens were retargeted with video banners of a man who followed them around their favourite sites.

After seven impressions, this message was revealed: It’s not always this easy to see who’s following you around the internet.

The teen could click through to the Innocence in Danger website and have privacy settings explained for the most popular social media sites.