Rosapark's Canned Drink Stunt Gives Customers a Taste of Drowning

In France, one in three sailors hit the water without a life jacket. To promote the new Izeber50 flotation vest, Rosapark hit the port of Marseille, and other spots in the south of France, to distribute WAVE, a new drink with a twist.

That twist? Each can contained 100% seawater. The agency captured the startled customers promptly spitting out the 'drink' to hilarious results. It wasn't all bad for them though, as each can also served as a coupon for 30% off in Decathlon stores.