Rosapark Teams Up with Radiohead for Grim New Innocence in Danger Film
Rosapark’s recently launched film “The Witness”, featuring the song “Exit Music” donated by Radiohead, is a continuation of their collaboration with the NGO Innocence in Danger, and their joint efforts to raise awareness for sexual aggression. The Parisian agency’s previous creations for the organization both won awards and helped promote this all-important cause.
The film depicts a little girl in her room as she is being tucked into bed by an adult, one who is clearly a close relative or family friend. A stuffed bear sits on a nearby dresser and, as the camera pans onto him, we see a tear slowly form in the corner of his eye and roll down his cheek. The clip’s subtlety, however, leaves nothing to imagination and the audience is easily able to interpret the hell the young girl must be experiencing. The film ends with the tagline “He can’t talk. You can”, followed by France’s national hotline.
The only sound throughout the film, Radiohead’s 'Exit Music' accompanies the movement of the camera, giving the film an extra dimension and further intensity. In fact, the band was so moved by the cause, they donated the rights to their song and refused any compensation.
There are 4 million victims of incest in France and in 4 out of 5 cases the abuse occurs before the age of 18. Only one third of victims are estimated to report complaints. The NGO Innocence in Danger works to educate the population about sexual aggression and is comprised of of activists, political influencers, economists and members of the media.
“As a communication agency, it is our duty to intervene; it’s up to us to spread the word about this cause to the maximum number of people, to bring these taboos to light in order to solicit the collective conscience for these children” explained Jean-Patrick Chiquiar, co-founder of Rosapark.
President of Innocence in Danger Madame Homayra Sellier, and Manager Madame Christine Djamila Allaf stress that “it is the duty of every citizen to do what they can to apply the law to these crimes so they can be stopped. We must intervene in order to protect these children.”
The awareness campaign was created to coincide with International Children’s Day and the worldwide 26th convention of children’s rights and is currently on both the web and running on French television.
Category: Charity , Corporate and social