Rosapark and Kalenji Shoes Encourage You to #EatYourRun

Can you run and still enjoy eating? Do you need to feel guilty about taking in those calories? Not at all says sports brand KALENJI and their agency Rosapark, who designed the operation #EatYourRun to promote Eliorun, the brand's latest model of running shoes.   

At the heart of #EatYourRun was the idea that running and gastronomy can go hand-in-hand and that jogging should be an enjoyable experience. To demonstrate the idea, Rosapark sent a pair of the new running shoes to journalists and invited them to try out the model for a few weeks. Last May, the operation concluded with a dinner hosted by the agency and brand – a meal of French gastronomic delights with one key difference –prices on the menu were replaced with kilometres. Journalists were given the menu in advance so they knew how many kilometres they’d have to accumulate to best take advantage of their meal.