Rosapark and Kalenji Develop Moon Cream to Promote New Run Light

Designed for running at night, the Run Light is a vest featuring a lamp that shines a beam 20 meters long and 5 meters wide in front of runners so they can see exactly where they’re putting their feet.

The campaign features a 75 second film which centres on the product, as well as a new problem jogging enthusiasts are experiencing now that they can more easily run at night, a problem which poses another serious health risk:  moonburn. To protect runners from the its menacing rays, Rosapark and Kalenji developed Moon Cream, the first lunar cream. As the film explains, runners are completely protected, thanks to both the light and the revolutionary cream, which comes in factors of 10, 20, 30, and 50, for every phase in the moon’s cycle.

Kalenji, which is part of the Decathlon group, makes it their goal to help people run, day and night.  Through a false mini-documentary about the use of the Run Light and the unexpected effects of running a lot at night, Kalenji and agency Rosapark aim to attract the interest of the general public to this innovative product.

An original and deliberately cheeky operation that adds its voice to the recent conversation around the super moon and in the next few days will be deployed on Kalenji’s social media with dedicated posts, and an activation #Runlight for night runners.