Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that intersts you, share your favourite stories and follow your favourite people and companies

Already have an account?

Super Bowl 2016
  • 304

Ronda Rousey Joins the Super Bowl #BudLightParty with Seth Rogen & Amy Schumer

Wieden+Kennedy New York, 7 months, 3 weeks ago

W+K New York employs the UFC fighter as a security guard in new ad

Ronda Rousey Joins the Super Bowl #BudLightParty with Seth Rogen & Amy Schumer

With America buzzing about Bud Light’s Super Bowl spot starring Amy Schumer and Seth Rogen, Wieden+Kennedy New York has released a new video as part of the Bud Light Party campaign – starring none other than Ronda Rousey.

Rousey shot the content last month in LA with Schumer and Rogen, with Schumer posting an Instagram photo from the set that spurred rumors about Rousey’s role in Bud Light’s Super Bowl spot. And while Rousey is not in the first ad launching as part of this campaign on CBS, the new video has her playing an active role in the #BudLightParty…as Schumer and Rogen’s security guard who “tackles” the issues.


Creative Agency

Creative Agency: W+K New York

Category: Alcoholic drinks , Beers

Genre: Comedy