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ROLLiN’ Car Insurance Launches ‘Times Is Tough’, a Social Coupon Book Campaign, with Bear Meets Eagle On Fire

Creative

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ROLLiN’ is an insurance brand built for younger drivers looking for a more flexible alternative to the often complicated category of traditional insurance.

ROLLiN’ Car Insurance Launches ‘Times Is Tough’, a Social Coupon Book Campaign, with Bear Meets Eagle On Fire

During the current cost of living pinch, the more fun and playful aspects of their lives are the first things this audience sacrifices.

To help make up for some of those lost joys, ROLLiN’ launched ‘Times is Tough’ - a weekly coupon book that drops everything from a crate full of classic hip-hop vinyl, cheeseburgers on the regular for a year, to the world’s greatest cereal library.

Running across Facebook and Instagram, the coupons give anyone who follows ROLLiN’ a chance to win back a bit of fun that they might have otherwise cut out of their budget.

BMEOF collaborated with illustrators Yeye Weller, Vanessa Lim and Steve Gavan along with animator Josh Trotter to bring the coupons to life.