Rob Campbell Joins Deutsch as Chief Strategy Officer in LA

Deutsch today announced that the agency has hired Rob Campbell as partner/chief strategy officer, leading the Los Angeles office’s more than 30-person strategy department. Beginning his new role on May 30, Campbell will report to the president of Deutsch’s LA office, Kim Getty.

Campbell’s career spans many continents including Europe and Asia, and nearly 30 years in the creative industry. Prior to joining Deutsch, Campbell ran the strategy department at Wieden+Kennedy Shanghai for more than seven years, during which time he built out one of the most respected planning offerings in Asia. He also ran The Kennedys, W+K’s creative talent incubator.

“Rob is an incredible talent whose global perspective will bring distinct, new thinking to the agency and our clients,” said Getty. “He’s joining an extremely high-performing strategy team at Deutsch, and he’ll work closely with Lindsey Allison, EVP/Head of Strategy, Scott Lindenbaum, EVP/Digital Strategy and Heide Hays, EVP/Data Strategy, to chart our path forward. Rob’s track record is proof that creative strategy is at the heart of changing a brand’s business.”

Campbell started his career in 1987 as a session guitarist “to some of the worst popstars of the '80s and '90s” before entering advertising where he has spent nearly three decades working with a diverse range of brands while living in the UK, Australia, Singapore, Hong Kong and China.

Campbell’s work has impacted some of the most iconic brands in the world, including Nike, Spotify, Beats, Tango, Converse, P&G, Sony, Chrysler, Virgin and Google on projects as diverse as helping Chinese youth fall in love with sport, to creating an airport lounge that international travelers would want to miss their flight to stay in.

“I believe strategy is about identifying the exciting creative opportunity, so what drew me to Deutsch was their desire to make stuff that changes stuff,” said Campbell. “That openness to be at the creative end of business is something I find hugely intriguing, so I'm really excited to see what mischief I can help the strategy department create to help lead to even more interesting ideas for our clients. The other thing I liked about Deutsch is they’re all lovely people – proven by the fact that they didn’t make a big deal out of me continually wearing Birkenstocks – so I’m incredibly happy to be joining them.”

This hire comes on the heels of Deutsch’s recent 7-Eleven, Tile and Target holiday wins, as the agency gears up to add staff across all departments.