Rightmove Sponsors Prime-Time ITV Show The Voice UK

Rightmove, the UK’s largest property website, has today announced its headline sponsorship of ITV’s popular family entertainment show, The Voice UK.

The sponsorship comes at the beginning of the busy Autumn selling season, with the new series of The Voice UK coming soon.

The ITV programme is one of the most-loved family entertainment shows on television with millions watching every week and is returning for a thirteenth series.

The new series will feature brand-new coaches, which includes for the first time a double chair with Danny Jones and Tom Fletcher from McFly, and singer LeAnn Rimes. They will be joining returning coaches will.i.am and Sir Tom Jones. 

As the headline sponsor, Rightmove will debut bespoke idents that bookend each episode and appear around ad breaks, ensuring maximum visibility.

The idents, created by Rightmove’s lead creative agency Neverland, are themed around the show, featuring voice-overs of people singing various music styles to match different property-style homes across the country. The creative showcases the wide range of properties available on Rightmove, connecting music to property and reinforcing the belief that everyone can find a home right for them on Rightmove.

The show's key themes of self-belief and confidence seamlessly connect to Rightmove’s 'Believe It' platform, which is centred around empowering everyone to believe that they can make their move.

This partnership, planned and managed by media agency Wavemaker UK, will come to life across ITV1 and ITVX, online and social. Working with ITV, the team developed and negotiated a bespoke solution to engage The Voice fans and instil a sense of belief in homebuyers across the country. 

Rightmove’s chief marketing officer, Matt Bushby, commented, “The Voice UK is one of ITV’s most loved programmes, and its core message of belief aligns perfectly with our mission at Rightmove, to give everyone the belief that they can make their move. This sponsorship offers us a unique opportunity to reach millions of viewers, reinforcing our leadership in the property market while inspiring confidence in people looking to move during the busy Autumn selling season.”

Bhavit Chandrani, director, BE Studio from ITV said, "At ITV we bring together brands with the biggest and best-loved programmes in the world and Rightmove's new sponsorship of The Voice UK is a great example of a really innovative campaign. Aligning Rightmove’s 'Believe It' platform with the belief needed to perform in one of TV's most iconic auditions is a brilliant fit to amplify their brand message."

Callum O’Brien, managing partner, content, Wavemaker UK, commented, “Rightmove is all about reinforcing the belief that you can find your perfect home. That confidence and sense of belief resides in every contestant on The Voice, so given the audience mindset, we felt it was the perfect TV show to align with. Not only does this partnership perfectly reflect Rightmove’s mission, but it’s also set to exemplify Rightmove’s scale and leadership through the national reach of the show. We couldn’t be more excited for this to go live.

Josh Harris, managing director at Neverland, said, “We can’t think of a more harmonious partnership to bring to life the power and optimism of ‘belief’ than Rightmove and The Voice. The sponsorship aligns perfectly with Rightmove's 'Believe It' brand positioning which we launched in September 2023, inspiring people to make their move this Autumn.”

Additionally, viewers will see Rightmove’s branding featured across ITV’s The Voice UK social media channels, further solidifying its presence both on television and digital platforms.

This partnership, brokered by independent media agency Wavemaker UK, exemplifies Rightmove’s scale and leadership through the broad national reach of the show.