senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Ricola's Daily Balm Campaign Tackles Tickly Throats

22/09/2023
Advertising Agency
Toronto, Canada
185
Share
FUSE Create campaign launches the throat relief line in the US

Ricola, the famous Swiss cough drop brand, is launching a new product innovation to join its growing cough and throat relief line in the US. New Ricola Throat Balm will coat and protect your throat against daily irritations with a unique flavour combination: a liquid centre with a smooth caramel flavoured shell, complimented by Ricola's signature herbal blend. 

This new product and accompanying launch campaign encourages consumers to ‘Coat Your Throat’ against daily throat irritations such as itchy throat, hoarse voice, or dry throat, and is designed specifically for everyday use. 

“In listening to consumers’ needs when it came to throat care, we saw that they were seeking a solution for minor yet pesky throat irritations. We’ve introduced a solution that gives consumers the confidence that they’re protected against everything from a throat tickle to constant throat irritations,” said Becky Spruck, marketing director at Ricola, USA.

The launch strategy includes a comprehensive media campaign touching on a wide variety of media like Linear TV, OLV, social, and OOH, along with extensive sampling across the country. Independent agency FUSE Create handled the go-to-market strategy, creative, PR and has partnered with influencers to demonstrate how protecting their throat makes them better at doing what they do best: story tell and entertain. Additional influencers were handled by Hire Influence.

“Ricola Throat Balm marks an incredibly important product innovation for the brand,” Becky added. “This innovation reinforces Ricola's commitment to everyday throat health and marks another milestone in our quest to provide great tasting, effective solutions to our consumers."

Throat Balm is now available in stores across the US and can be purchased on Amazon.

Brand
Agency / Creative
SIGN UP FOR OUR NEWSLETTER
Work from FUSE Create
Why We Do It
Canada Royal Milk
31/10/2024
7
0
Doors of Opportunity
Soles4Souls
22/07/2024
18
0
22
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0