Rick Astley Belts It Out for 180LA's Virgin Campaign

In the world of wireless multi-line data sharing plans, there’s a monthly “battle royale” taking place over the amount of data each person is using leading to costly overages, inner-family strife and the inability to watch just one more cute and cuddly cat video.  Virgin Mobile and its Data Done Right plans are here to end all that by changing the game of data sharing.  And a new advertising campaign is explaining how.

In the brand’s latest TV commercial, entitled “Do It for the Data,” Dad is placed as “mission control” for his family’s data usage – and you see his family doing whatever it takes to win his affection and of course more of that precious data. The family goes all out at the end – complete with a nostalgic class rock performance by Rick Astley of “Never Gonna Give You Up” – to which Dad can’t help but return the favor by making it rain extra gigabytes on his loved ones.

Available only at Walmart, the Virgin Mobile Data Done Right plans can level the playing field among families with overzealous “data hogs.”  Using a pre-loaded Virgin Mobile application, customers can now divvy up specific amounts of data to ensure everyone gets their fair share of this vital modern life resource. Families can manage the amount of data for each line, buy more data and add international service with one touch, directly from each device.  Every multi-line plan also comes with a free Mobile Hotspot, making it even easier to share data across Wi-Fi enabled devices.

 The TV spot will begin airing the week of March 16 on cable TV stations including ABC Family, the Food Network, TBS, TLC, USA and more. “Do It for the Data” was developed with ad agency 180LA.

“Gigs” all around!