R/GA University's Product & Service Design Innovation Boot Camp Heads to London
R/GA’s own University, R/GAU, is bringing a three-day intensive boot camp to London, where participants will have the opportunity to learn R/GA’s ‘Connected Design’ approach that has been applied to award-winning products and services for some of the world’s most famous brands. Using the methods taught in the course, attendees will be able to respond to a client brief by researching, ideating, creating, prototyping, and branding a product or service. They will also receive tools to take away, transferable frameworks, and expert guidance and feedback from our instructors. Tickets are on sale now and available here.
The boot camp will be run by two instructors: Jen Heazlewood, Creative Director, Head of Experience Design, R/GA London; and Shashank Raval, Creative Director, Experience Design. With small class sizes and multiple instructors, R/GAU courses will be tailor made to provide students with lots of real-time feedback.
Why take this course?
In order to deliver world-class product and service innovation, R/GA believes that design needs to be rooted in human-centred goals, and be both beautiful and highly usable while fostering long-term use and engagement. From over two decades of work in the product & service field, working with some of the biggest brands on the planet, R/GA has developed its Connected Design framework, blending multiple design disciplines into one fluid approach to product and service innovation.
To remain at the top of their fields, R/GA believes that the designer of the future must continuously integrate aspects of multiple design disciplines - such as design research, prototyping, and behavioural science. The 'modern' designer isn’t singularly focused on brand design, graphic design or experience design, but has literacy in a multitude of areas allowing for collaboration with more and more complex teams - leading to work that stands out from the crowd.
This course sets the foundation for the 'modern' designer.