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Hires, Wins & Business

R/GA London Appointed Digital Innovation & Design Partner by British Land

British Land will benefit from R/GA’s consulting capability and the company’s partner network of groundbreaking start-ups

R/GA London Appointed Digital Innovation & Design Partner by British Land

R/GA, the company that creates transformation at speed, announces that it has been appointed an innovation and design partner for British Land, one of the UK’s largest listed property companies. As part of this new collaboration, R/GA will be tasked with creating innovative digital services, including a new world-class occupier portal for Storey, British Land’s growing flexible workspace business. As they continue to shape their thinking about the future of workspace, British Land will benefit from R/GA’s consulting capability and the company’s partner network of groundbreaking start-ups, which have collaborated in several of R/GA’s Venture Studios.

“We are delighted to begin working with British Land on what is one of the agency’s most exciting and innovative briefs to-date.” said Matt Lodder, EVP MD R/GA, EMEA. “British Land are one of the most visionary property companies not only in London, but the world, and we’re delighted to have been chosen as a partner to help continue their journey.”

R/GA and British Land’s partnership begins at a time when the business world is divided into two groups. Many companies that pre-date the emergence of digital technology are struggling to make their products and services relevant to new audiences. Meanwhile, disruptive innovators are launching offerings made for the digital habits of today’s consumers. These companies are stealing market share, but have yet to build brands that have the pull and resonance of their pre-digital counterparts. Both groups face a need to change - one to survive, the other to thrive. This is why for clients like British Land, a long established organisation which is leading change in their sector by innovating, R/GA is uniquely positioned to help them transform their offering and build the competitive advantage established by their campus approach.

Julian Barker, Head of Smart Places at British Land, commented: “We see a great opportunity to use technology to unlock more value for our customers, and are pleased to be working with R/GA in delivering a new level of service across our London campuses.”

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