Retail, Fashion and AI Trends: Forever 21 Selects Amperity to Transform Customer Experiences

Amperity, the leading enterprise customer data platform (CDP) for consumer brands, has announced Forever 21 has selected Amperity to ‘maximise the value’ of its omnichannel customer data. With Amperity, Forever 21 will be able to provide more relevant, personalised customer experiences. reach more consumers, while enriching advertising campaigns through insights on cross-channel behaviour, data science scores, and content affinities. 

Creating a ‘360-degree view’ of the customer

Forever 21 has a significant amount of customer data from both its digital channels and offline transactions. However, as consumer shopping preferences and behaviours have shifted over the years, the brand needed a comprehensive solution to bring together and manage all of these disparate data sources. Through an Amperity-powered 360-degree unified view, Forever 21 can now unify, activate and acquire new as well as retain existing customers.  

“The future of retail lies in how well a company understands the customer journey,” said Jacob Hawkins, chief marketing, digital and omni officer at Forever 21. “Amperity enables us to create unified customer profiles and actionable insights we need to scale. The company’s best-in-class platform, in combination with its significant retail industry expertise, will help us continue to fuel our growth, deepen customer loyalty, and operate at the highest level of efficiency.”

Enriching retail marketing campaigns with AI-powered tech

Combining first-party data and third-party data can have an immediate and significant impact for brands looking to truly understand their customers throughout the customer lifecycle. With Amperity’s patented,  AI-powered technology, Forever 21 will also be able to use enterprise-scale identity resolution and audience segmentation to drive retargeting, lookalike and suppression campaigns. 

“Forever 21 is addressing the demands and expectations of the omni-channel shopper by tackling the massive challenge of unifying all of their digital and transactional data into a 360-degree customer view,” said Barry Padgett, CEO at Amperity. “With Amperity, Forever 21 will be able to deliver the level of excellence consumers expect from brands on a daily basis. We are proud to work with such a forward-thinking partner to help take its customer experience to the next level.”

With offices in London, the news follows Amperity’s recent announcement of Authentic Brands Group (ABG), the group behind brands like Ted Baker and David Beckham choosing the leading customer data platform to transform its customer data strategy.