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Reprise APAC Launches Inaugural ‘Flow for Good Day’


Teama across APAC are employing their performance marketing craft skills to support local communities

Reprise APAC Launches Inaugural ‘Flow for Good Day’

Reprise, IPG Mediabrands’ global performance  marketing agency, launches its inaugural Asia Pacific ‘Flow For Good Day’.  

With a mission to elevate performance marketing by creating and accelerating customer flow,  the new Reprise annual community initiative ‘Flow For Good Day’ focuses on utilising the craft  skills and expertise of over 1,200 Reprise employees across the Asia Pacific region to be  directly applied to the benefit and support of local community initiatives ranging from social causes to environmental initiatives.  

“Following our first Community Day in March this year, I am so excited to be launching Flow for  Good Day. This APAC-led initiative gives our people the chance to utilize their expertise and  specialist skills to be a Force for Good for causes most close to their heart,” said Pippa  Berlocher, Reprise APAC president.  

Berlocher continues, “This initiative is a key component of our Purpose Pillar, ensuring that we  as a team are living our purpose by having a positive impact on our local communities. I am  honestly humbled by the passion and dedication our APAC teams have demonstrated in  preparing for this day, and incredibly proud and energized to support such wonderful causes  and make a real difference.” 

Working in unison to give back to their local communities across the Asia Pacific region,  Reprise employees have committed a full day of service to the following organisations: 

AUSTRALIA: Working in partnership with Microsoft and LinkedIn, reprise Australia ran a  performance marketing FLOW hackathon for Conservation Volunteers Australia to drive public  awareness for their #seatosource campaign, and boost corporate partnerships. Organising pro bono ad spend, and tech solutions provided by Microsoft, the team also got their hands dirty in  the afternoon running a scavenger hunt designed to collect and recycle litter across major cities  in Australia.  

SINGAPORE: Reprise partnered with Meta to provide pro-bono advertising credits in support of  SPD, a local charity focused on helping people with disabilities of all ages to maximize their  potential and integrate into mainstream society. Reprise ran a social media and website audit  on the organisation, identifying key areas for improvement and providing actionable  recommendations. To increase their own awareness the team also undertook a disability  awareness course and spent the day volunteering on the ground at SPD’s activity centres  across Singapore.  

PHILIPPINES: Working with a local NGO Kanlungan ni Maria in Antipolo City that provides care  for the elderly, Reprise Philippines have used their craft skills to amplify the NGO’s social  presence, run an advertising campaign, and create a new webpage designed to increase  awareness and drive donations and benefactor memberships.  

HONG KONG: Working with Oneness Academy, a local NGO that supports people with  disabilities, Reprise ran a proprietary DXA SEO Audit to identify opportunity areas, and  improve conversion rate of volunteers, donations, and corporate recruitment.  

INDIA: Reprise employees ran a bespoke training program with care coordinators from Udayan  Care - a Public Charitable Trust, that works to empower vulnerable children, women, and youth,  in 28 cities across 15 states of India. They ran a website audit with detailed observations and  recommendations, and then helped their central team to build their much needed social media  presence. 

THAILAND: Collaborating with whoscall, a mobile application with a caller identification service, as well as mass communication and business students at Thammasat University,  Reprise  employees engineered an education program the on the dangers of telescams - which have become an increasing problem for the Thai population.  

CHINA: Reprise China leveraged their social media and content craft skills for a local animal  shelter, working with key opinion consumers on WeChat and Red to promote the theme of  ‘Adopt Don’t Shop’ to increase adoption and rescue rates. 

INDONESIA: Volunteering with local NGO Read Aloud Indonesia, an organisation that supports  children’s education and literacy, Reprise Indonesia conducted workshops for children to help  build visualization and idea-generation skills through storytelling. 

SOUTH KOREA: Navigating the challenges of ongoing pandemic restrictions, Reprise Korea  organized a donation drive for Good Will Store, an organization that works to create jobs for the  developmentally disabled and socially disadvantaged.  

MALAYSIA: Reprise Malaysia registered as lifetime members of Friends of Bukit Kiara, a green  lung in the city center working collaboratively to maintain a continued line of volunteering  around conservation efforts and environmental activities, through bespoke training programs and mentorship.  

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IPG Mediabrands, Sun, 11 Sep 2022 22:41:50 GMT