Renault Launches Mobile and Tablet Twingo Challenge

Today Renault and Manning Gottlieb OMD proudly launch a new mobile and tablet game ‘Twingo Challenge’ to coincide with the annual peak of mobile and tablet usage on boxing day. 

Mobile app downloads for Christmas 2013 were up by 91% compared to an average day, and was the biggest Christmas yet for mobile app downloads . This year is also predicted to be particularly strong for mobile engagement as consumers receive new devices and spend the holidays exploring and updating them. As such Boxing Day marked the perfect time to launch Renault’s mobile ‘Twingo Challenge’.

The mobile driving game created by Mobile 5 will appear on Facebook and Twitter Social feeds and features creative in synergy with the current Twingo TV advert.

With the Renault Twingo specifically aimed at a younger female audience, a mobile and tablet game was the ideal way to reach the target audience with an immersive experience as 64% 25-34 year olds use mobile devices regularly to play games .

Roberto Agosti, Mobile Manager at Manning Gottlieb OMD comments: “We want to reach our social tech-savvy female audience in a manner that really resonates. As mobile gaming continues to deliver such great experiences the creative approach combined with promoting it over social channels is just a natural fit.”

Antoine Hery, Manager Brand Communications (Digital) at Renault, adds: “The new Renault Twingo is an innovative, fun and stylish product and it is important to ensure that this is demonstrated in the way we talk to our audience. The decision to move ahead with this idea was all about generating positive sentiment in-line with our brand values”