Reese's Fans Scream 'YES!' for Caramel Big Cup in Big Game Ad

As the #1 candy brand in the US, Reese's knows a thing or two about perfection. When the news broke that Reese's brand was changing its iconic peanut butter cups, fans were left screaming, "NOOOOOOOOOOO!" And who could blame them? No one likes it when something perfect changes. But what if you perfected perfection? Enter Reese's Caramel Big Cup.

For the first time in a Big Cup, Reese's is layering gooey caramel into its beloved peanut butter cups – a mouth-watering upgrade to the already amazing combination of chocolate and peanut butter perfection. So, don't panic Reese's lovers and friends; the classic Reese's Peanut Butter Cup isn't going anywhere – you're just getting another option to love.

To introduce this game-changing confection, the Reese's brand will return to football's biggest stage for the first time since 2020 with a :30s spot, produced by Erich & Kallman. Narrated by Reese's super fan, Will Arnett, six neighbourhood friends are taken on an emotional rollercoaster as they gather for the Big Game. As they gear-up for kick-off, the group hears of changes coming to their beloved Reese's Peanut Butter Cups, and pandemonium ensues. The exaggerated, yet relatable reactions (Reese's fans, you get it) only stop when it's revealed that Reese's isn't changing, it's just getting an upgrade with the introduction of the ultimate trio of chocolate, peanut butter AND CARAMEL. That's a move everyone can yell 'YESSSSSSSSSSSSSSSSS!' for.

"Reese's Caramel Big Cups are the biggest thing to hit the candy aisle since chocolate and peanut butter, so the launch deserved nothing less than a spot during the biggest moment in sports and snacking," said Ryan Riess, vice president creative and brand strategy, The Hershey Company. "We're returning to the Big Game this year to show the world exactly how passionate our fans are for Reese's."

To help prep for the Big Game, Reese's and DoorDash will be delivering Reese's Caramel Big Cups directly to your door. From February 5th through February 11th, fans in select cities will get their hands on a free Reese's Caramel Big Cup with every DashMart order on DoorDash. Quantities are limited and will be awarded on a first come, first served basis, while supplies last.

Check out our Collection of every Super Bowl 2024 ad so far here.