Recruitment firm launches branded content campaign portraying tips and pitfalls of job seeker etiquette
REED has partnered with ITN Productions to create an original branded content campaign called The Good, the Bad & the Hired.
Aimed at a millennial audience and hosted on its YouTube channel the films take an irreverent approach on how not to tackle a job interview. The first season of films was launched in January 2016 and ITN Productions has been recommissioned to produce the second series of short films which launch this month on 24 April.
The social campaign portrays tips and pitfalls of interview and job seeker etiquette while providing good-quality subliminal advice within each 1 to 2-minute video.
The first five-part mini-series entitled ‘The Good, the Bad & the Hired’ depicts two interviewees at key moments before, during and after an interview. The films are presented in a split screen format to exaggerate the differences between good and bad interviews.
One is an exaggerated version of an under prepared candidate; the other, having taken on board the advice from REED, came confident and ready. Each video in the series had its own career advice theme ranging from body language, to CVs to interview questions.
The new five film ‘Blooper’ series is more in line with Vine style compilation films.
The films will also appear on LinkedIn, Twitter and Facebook and will run from the end of April.
Joseph Riordan, REED, says: “Candidates going for their first or second interview need to be brave and confident. We wanted to embody this ourselves by making a video series which stands out from the norm in the recruitment industry. Video allowed us to take something seemingly dry like career advice and turned it into eye-catching content. In a corporate environment, we were able to break the mould and show REED as a human organisation. We knew we were on to something special when we saw the interest on social media - they became some of our most engaging posts on Facebook.”
Mark Thompson, ITN Productions, adds: “We love working with brave clients who aren’t afraid to try something different in their market place. The first series of The Good, the Bad & the Hired was a great success and brilliant fun to work on. It received three international content award nominations and smashed all client expectations, so when REED approached us to create the second series we were excited but knew we had our work cut out to mirror series 1’s success. Considering the audience and their consumption habits we were mindful of waning attention spans. So this time we delivered the series in short bursts giving an insight into our hapless character’s world as if he were telling his story through a Vine-style compilation fail film. The outtakes reel is something else!”
With an LBB company page, you can upload all your press, work, jobs and events at the click of a button, giving your news an audience of over 120,000 users in over 160 countries. You will also be connected with our editorial team, and become part of our global creative community.