Red’s Drops the First (and Last) Lingerie Line for Air Fryers

Red’s realised they didn’t know true love until they air fried one of their burritos. That love has now inspired something very… unique.

Introducing 'All Naturelle' - the world’s first (and probably last) lingerie collection for air fryers, a collaboration between JOAN Studios, premium burrito designer Red’s and luxury lingerie brand Thistle and Spire. This steamy drop isn’t just about indulgence in the kitchen - it’s a love letter to the ones who make Red’s burritos hot, crispy, and irresistible every time. 

Think delicate mesh, sultry lace, and crisp lines, all designed to turn up the heat. The campaign debuts on National Burrito Day (April 3rd) as the first instalment in JOAN Studios’ 'Culture Drops,' a subscription offering of social-first, buzz-worthy ideas designed to get people talking, laughing, and most importantly, craving a Red’s burrito.

“We wanted to get people talking,” said Cheri Anderson, global chief production officer of JOAN on behalf of JOAN Studios. “Red’s has been the perfect client partner for our Play Pass subscription model. They are not afraid of some adventurous experimentation and that makes these social and PR creative plays all the more effective.”

The social videos feature a range of inclusively sized lingerie for air fryers, styled to impress in red and lace, set against a red velvet curtain backdrop. A sultry voice narrates the passionate love affair between Red’s burritos and their one true love: the air fryer. I “remember hoisting you up on the kitchen counter, and making hot, fresh, steamy… Red’s burritos together.”

Red’s doesn’t just make premium, ridiculously good burritos - they go all-in on what they love. And if the best way to eat a Red’s burrito is in the air fryer, then Red’s is making sure air fryers feel special.

"At Red’s, we’ve always been about exploring new horizons of flavour, quality, and innovation. So, when we thought about our love for air fryers, we knew we had to go all in,” said Michael Adair, founder and CEO of Red’s. “JOAN Studios brought this vision to life in the most ridiculously amazing way, and we love that we share a passion for the absurd. This campaign is as bold and unexpected as our burritos themselves.”

"I was surprised when Red's reached out to us for a partnership, but I couldn't help but laugh as I reviewed their bold and cheeky concept. Thistle and Spire never shies away from the provocative, so I knew we had to be involved," said Maggie Bacon, Founder & CEO of Thistle and Spire

This marks the first work from JOAN Studios for Red’s since winning the business in October 2024.