Red Pipe Studios announces that it has partnered up with the 10% for 50/50 initiative.
The initiative, founded by Women in Film and Television International (WIFTI) and Chimney, gives producers with gender-equal projects a 10 percent discount on services from participating post houses and other service providers.
Red Pipe Studios is one of the participating post production companies joining the 10% for 50/50 campaign.
"The role stereotypes and gender imbalance in our industry has been a collective failure of reform for much too long. We applaud and embrace any initiative that aims to make a real change in this area, and "10% for 50/50" fits the bill perfectly. This is much needed and long overdue," says Erik Olsson, CEO at Red Pipe Studios.