To mark the launch of Red Bull Australia's new
Strava running club, Aussie runners are being challenged to compete in a
new kind of race with 'The Uphill Marathon' developed by Special Group.
'The
Uphill Marathon' is the first marathon where the steepest run wins, not
the fastest. Runners are invited to join Red Bull's Strava club and
clock up 42.2km before April 27, where every metre of their elevation
gain is logged to the Red Bull running website. The runner who completes
the distance with the highest total elevation gain will be crowned king
or queen of the hill.
VIEW THE UPHILL MARATHON HUB
Says Julian Schreiber, creative partner, Special Group: "Working with
the Red Bull team is both a privilege and whole a lot of fun. They're a
brand constantly raising the bar higher and we wanted to bring this
spirit to the world of running. The Uphill Marathon is a great
example of combining smart technology with a simple idea to create a
fun, interactive event. And I'm pretty sure I just got a cramp thinking
about how I'll tackle it."
Says Tom Martin, creative partner, Special Group: "We're looking forward to creating new challenges and
growing the Red Bull Strava club. It's early days, but we've already had
an awesome response from the local running community."
The Red Bull
Strava club was launched to keep runners motivated, by providing new and
exciting ways to run. All successful entrants in The Uphill Marathon
will go in the draw to win flights and accommodation to participate in
the Wings for Life World Run in Melbourne on May 6, where 100% of all
donations and registration fees raised go to finding a cure for spinal
cord injuries.