Recipe Wins Best FMCG Social Media Campaign at Social Buzz Awards

London agency Recipe recently picked up the Best FMCG Social Media Campaign at this year's Social Buzz Awards.

The Daily Mail chose to insult mummy bloggers, and used fish fingers as the symbol of laziness to beat them. Cue a massive online backlash and a show of #Solidaritea support from Bird's Eye.

The film celebrates the positive roles that these women play in supporting the honest views of parenting on social media.