Rebelstork and AntiSocial Educate Us on the Benefits of Sustainable Baby Gear Marketplaces

Rebelstork, North America's first B Corporation Certified and AI tech-powered baby gear marketplace, tapped AntiSocial, the social media specialist arm of Thinkingbox, to create an illustrated brand-video, bringing to life Rebelstork’s re-commerce vision and educating consumers on the benefits of a sustainable baby gear marketplaces. 

Parents everywhere face the challenge of finding affordable, sustainable baby gear that aligns with modern values. Rebelstork aims to solve that problem by being the go-to resale platform for overstock, open-box and quality used baby and kids gear, building technology to help parents and brands seamlessly participate in the circular economy.

The brand video illustrates how Rebelstork’s technology streamlines the process, allowing families to buy and sell baby gear with minimal environmental impact. In a charming, nursery rhyme-inspired format, the spot narrates the story of an unwanted stroller, destined for a landfill due to its open-box status. Instead, it is scooped up by Rebelstork, making gear more affordable and sustainable for all families. 

“We quickly became believers in RebelStork and how it supports expectant and new parents,” said Amir Sahba, CEO of Thinkingbox. “The brand has gained significant traction since its 2022 expansion into the U.S. marketplace, but, so far, has not embarked on any traditional advertising and marketing efforts. We’re looking forward to bringing RebelStork’s message, mission, and resources to a wider audience of parents, building a more sustainable future together.  Our team worked with in-house resources on the video, which includes extensive animation.”

Thinkingbox’s AntiSocial crafted the video to reinforce the brand’s broader mission: to reduce environmental impact in the baby gear industry. By embracing innovation and illustrating it through relatable storytelling, Rebelstork positions itself as a brand that truly understands—and addresses—the modern parent’s needs.