Realme 13+ 5G Blurs the Line Between Reality and Gaming in Immersive Ad

Vantage Pictures recently completed a global commercial for the launch of the realme 13+ 5G smartphone. The project was entirely shot in-studio in Ho Chi Minh City, Vietnam where the team recreated a New York City subway train to bring the film to life.

Directed by Paul Moore, the film blends the intensity of gaming with the feel of a real-world environment. The atmosphere is designed to be immersive and fast-paced, capturing the attention of viewers with its energetic and engaging scenes. The aim was to create a viewing experience that resonates with the gaming community, highlighting the powerful performance capabilities of the realme 13+ 5G.

“Building a piece of New York City in our studio was a challenging yet rewarding process,” said James Duong, executive producer at Vantage Pictures. “Our goal was to create an experience that gamers everywhere could connect with. The combination of a New York setting and our local expertise made this project unique.”

The commercial showcases Vantage Pictures’ ability to merge global concepts with local production. By shooting entirely in-studio, the team was able to maintain control over every detail, ensuring the final product met the high standards expected of a global brand launch.