Real Medics Deliver the Best Possible in NYU Langone Health Campaign

NYU Langone Health is the top-ranked health system in New York and one of the best in the country. Everyone in the institution is hyper-focused on delivering one thing - the best patient outcomes. The researchers, the janitors – everyone is focused on the same end goal. This relentless focus on an integrated institution that delivers unprecedented patient outcomes is powered by data and dashboards.

When other hospitals SAY they deliver great outcomes, NYU Langone Health SHOWS the data tied to the highest success rates of programs such as lung transplants and cardiac surgery. 

That’s why Deloitte Digital and NYU Langone Health have built a new campaign that puts the authenticity of HOW only their doctors work + the FACTS that show the reality of the patient outcomes they enable. Last week, Deloitte Digital and NYU Langone Health debuted a series of films centring around humanity and factual storytelling that highlight the competitive and patient outcomes they deliver.

'Home' and 'Heart,' launched on January 22nd, following 'Time,' which launched on January 8th. Shot exclusively in an active NYU Langone hospital, every staff member in the films are real medical professionals at NYU Langone Health. 

'Home' is centred around the simple fact that on average, NYU Langone’s congenital heart disease program can get families and new-borns home four weeks faster than any other hospital in the US. The film combines this fact with the rawness and emotion of what that means for a new mother and family. The program’s survival rates are the highest in the country.

'Heart' zooms in on another aspect of the leading heart surgery program, with NYU Langone having a 99.9% success rate for adult cardiac surgery, bringing in the best doctors from all around the world in each subspecialty of heart surgery to delivery the best outcomes.

'Time' focuses on the fact that NYU Langone is capable of moving patients off the lung transplant waiting list 5x faster than any other hospital in the US. The film paints an emotional picture of what it’s like to receive the life-saving call that a patient is off the waiting list for critical care, showing the uniqueness of NYU Langone’s ability to provide this service. NYU Langone’s lung transplant program is ranked #1 in New York.

The campaigns will run across TVC, social, and digital channels through the spring.