Real, Lucky Underwear from Fruit of the Loom

A lot of people have lucky underwear. But just how legit are they? Fruit of the Loom decided to eliminate all doubt and actually make some. For real. Today Fruit of the Loom will launch Lucky Looms, a limited-edition batch of legitimately lucky underwear. These 2,000 pairs of undies  – 1,000 men's, 1,000 women's - have been infused with good vibes from some of the luckiest places in America, including the Seven Star Cavern Chinatown Wishing Well in Los Angeles, CA; the Winged Figures of the Republic at the Hoover Dam in Boulder City, NV; the world’s largest four-leaf clover collection in Soldotna, Alaska; and the world’s largest horseshoe in Martinsville, IL.  Each pair is branded with a unique number as well as a Lucky Looms seal and will arrive in specially marked packaging. Lucky Looms are on sale for $10 each at www.luckylooms.com. Good luck snagging a pair.

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Credits

FORMAL CLIENT NAME: Fruit of the Loom
CAMPAIGN TITLE: Lucky Looms
AGENCY: CP+B
WORLDWIDE CHIEF CREATIVE OFFICER: Rob Reilly
EXECUTIVE CREATIVE DIRECTOR(s): Tony Calcao
CREATIVE DIRECTOR(s): Matt Fischvogt, Dave Cook
EXECUTIVE PRODUCER: Scott Potter
CREATIVE TECHNOLOGY DIRECTOR: Pablo Alejo
TECHNICAL LEAD: Gary Gamble
ASSOCIATE DESIGN DIRECTOR:  Scott Pridgen
DIGITAL ASSOCIATE CREATIVE DIRECTOR: Stephanie Kohnen
COPYWRITER: Emily Salas
ART DIRECTOR(s): Tyler Gonerka
VP/DIRECTOR OF INTERACTIVE PRODUCTION: Tony Tung
INTEGRATED PRODUCER: Shannon Priem
DEVELOPMENT PARTNER: Mapleton Hill Media
MUSIC PRODUCER: Chip Herter
ART PRODUCER(s): Lillian Sevilla
PHOTOGRAPHER:  Sebastian Gray
VP Director of Video Production: Chad Hopenwasser
SR VIDEO PRODUCER: Kristine Ling
JR VIDEO PRODUCER Chrissy Wamsher
EXC. BUSINESS MANAGER Kathy Graham-Smith
QUALITY ASSURANCE: James Hudson
QUALITY CONTROL: Darryl Tait, Hiran Lopez
DIGITAL ARTIST: Elliott Asbury
PRINT PRODUCTION MANAGER: Eva Hunter
AUDIO RECORDING: Lime Studios// Coupe Studios LLC
ENGINEER: Loren Silber//Greg McRae
VO TALENT: Bryce Johnson
STOCK MUSIC: Marmoset Music
TRACK(S): Love and Oceans; we forget everything; Clouds;  Birds Eye House; Golden Hills
FILM PRODUCTION: Bankrupt Films
DIRECTOR: Elliot Dillman
DIRECTOR OF PHOTOGRAPHY: Samuel Brownfield
EXECUTIVE PRODUCER: Rob DeBakey
LUCKY LOOMS REPRESENTATIVE: Will Bozarth, Adam Haas Hunter
MARTINSVILLE EXPERT: Alan Buckner
HOOVER DAM EXPERT: Dennis McBride
CHINATOWN EXPERT: Frank Quon
FOUR-LEAF CLOVER COLLECTION OWNER, ALASKA: Glen Martin
POST PRODUCTION: PLUS Productions
PRODUCER: Lennon Barnica
EDITORS: Glen Montgomery and Chadwick Shoults
MOTION GRPAHICS/ANIMATOR: Adam Nix
VFX ARTIS: Adam Nix
FINAL AUDIO MIX: Jon Brennan
DIRECTOR OF PHOTOGRAPHY - FACTORY FOOTAGE: Steven Capstick
TELECINE: POST Modern
COLORISTS: Rick Gougler
PRODUCER: Jamie Kirchof
SENIOR DFX ARTIST: Casey Kerrick
SENIOR DIGITAL ARTIST: Anh Troung
VP/GROUP ACCOUNT DIRECTOR: Danielle Whalen
ACCOUNT DIRECTOR: Joselyn Bickford
ACCOUNT SUPERVISOR: Jessica Francis
ACCOUNT MANAGER: Lucas Potter
EXECUTIVE BUSINESS AFFAIRS MANAGER: Missie Johnson
COGNITIVE ANTHROPOLOGIST(s): Teresa Harris, Carolina Tristao, Allie Cole, and Dan Drullinger