Real Foodies Compost: kaboom Helps School of Thought Encourage Table To Bin
School of Thought together with creative collaborator kaboom productions have created a PSA that motivates viewers to view compost as a natural extension of a foodie passion.
Part of a multi-platform campaign for The San Francisco Department of the Environment, the PSA is a stop-motion, original music video with a catchy song and a catchier goal: to get people who love food, to love composting.
With lyrics “It’s not enough to love the way food tastes. You gotta love a little more, and make no waste...” the video appeals to audiences with a playful charm and the goal of presenting composting as an intrinsic part of any food movement. With the overarching goal at hand, School of Thought worked closely with kaboom to define the unique visual style and music video approach. kaboom then sourced Adam Karsten from its creative network to direct, along with the design team and Music Orange to score the piece. You can find more information at https://www.realfoodiescompost.com/
For kaboom, the project exemplifies the company’s ethos and approach: “At kaboom, we see ourselves as more than just a network of directors – we are a group of people who love to solve problems for our clients,” says kaboom founder/EP lauren schwartz. “We were approached by Tom Geary at School of Thought with three possible creative approaches and we developed great solutions and talent for each. From this early collaboration to the ultimate execution, the project was a product of everyone coming together, and being a resource with a passion and purpose that supports our community.”
Account Manager: Karina Kondachkova
Creative Director: Tom Geary
Copywriter: Nick Comney
Executive Producer: Lauren Schwartz
Associate Creative Director: Benjamin Bellayuto
Head of Production: Steve Sills
Director: Adam Karsten
Post Production / VFX
Motion Graphics: Frank Pichel