Real Dunelm Shoppers Star in New Campaign Shot by 2AM's Joe Roberts
2AM’s Joe Roberts directs this new TVC campaign for homewares brand Dunelm, launching this week.
The 30 second commercials feature real Dunelm customers, in their own homes, discussing their respective styles in a frank, honest and often amusing fashion.
The films, created by MullenLowe London, have a beautifully cinematic documentary / portraiture style. Filmed in Sheffield and Hertfordshire, the cast were found after an extensive street casting process across the UK.
Post Production / VFX
Post Production Company: MPC
Colourist: Kai Van Beers @ MPC
Production Company: 2AM
Director: Joe Roberts
Executive Producer: Nick Crabb / Aly Moffat
Producer: Alice Morris
DOP: Karl Poyzer
Production Manager: Gareth Crothers
Production Design: Tim Gibson
Sound Design: Ben Gulvin @ 750mph
Editor: James Forbes-Robertson @ White House Post
Creative Agency: MullenLowe London
Executive Creative Director: Mark Elwood
Senior Creative: Bronwyn Sweeny
Senior Producer: Claire Toms
Junior Producer: Katie Colhoun
Category: Bedroom , Home
Genre: Documentary , People , Storytelling