Real Canadian Superstore Gets Larger than Life in Patriotic Campaign

Supermarket chain Real Canadian Superstore is celebrating the superlatives of Canada in this enjoyable spot. 

Created by lg2 and directed by Steam Films’ Matt Atkinson, the films opens in a branch of the chain but quickly heads outside to some of Canada’s most impressive scenery. We head to the country’s longest swinging bridge while listening to its youngest violin player, and drive down the world’s longest highway with Canada’s fastest man running alongside. 

It’s a big spot, for a big brand in a big country.