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Ray-Ban ‘Round’ Launches With Typically Amazing Animation from McBess & Simon

13/03/2015
Animation
Paris, France
343
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Editors’ Choice: Passion Paris teams with Marcel, Paris on dazzlingly transformative film

Ray-Ban has launched this fantastic animated film for the release of its round-rimmed sunglasses.

Created by Marcel, Paris, the spot features animation from Passion’s McBess and Simon. It tells the story of a bleary-eyed office worker leaving his day job before transforming into a hardened biker in such beautifully crafted fluidity thanks to the deft touch of McBess and Simon. 

The end-line reads, ‘Ray-Ban Round - No Squares Allowed’.


Brand
Agency / Creative
Animation
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