Range Rover Campaign Takes on Luxury at the Speed of Light

This is Lino Russell’s fifth outing with the agency Accenture Song in eight years. It’s a follow on from his Range Rover Sport “Spillway” launch that Bang also produced. But this one is a whole new look, pace and feel to match this beast of a car.

It begins with the car appearing as a flaming meteor streaking through the night sky. The blazing ball of bronze grabs you by the scruff of your neck and hauls you away with it. It jumps in your grille, hurling you round the corners and propelling you forward. There’s plenty of brawn but all the luxe you’d expect from the £275,000+ pricetag.

This is visceral film-making with a shot of adrenaline and more than a touch of class. That balance is a thrilling high wire act that’s a difficult feat to pull off. But great when it works.