RAM Encourages You to Pursue Your Passions in Life

RAM launched a new feel-good campaign for their new 1500 series just in time for the Final Four.

The commercial was directed by Andrew Schneider and Jeremy Pettit and produced by Porch House, a multifaceted award-winning production company. The campaign, titled, “The Calling” centres around real people from all different backgrounds, both young and old, pursuing their passion in life.

The journey begins with Luis Varela Rico in Las Vegas, where Porch House delves into Luis's passion for welding and creating metal sculptures. From there, the narrative unfolds in Northern California, highlighting Darian Bryan's journey as a chef. Finally, the campaign captures the unique bond between Jaydin Smart and his father, Patrick Smart, illustrating how their relationship has influenced Jaydin's early passion for motocross.

The project presented significant challenges, spanning five locations across two states. Accomplishing our goals required the coordination of four distinct units within a tight timeframe of just four days: the A Crew, B Crew, Stills Crew, and Social Crew. Guiding the A Crew were co-directors Andrew Schnider and Jeremy Petitt, while Jake Dyson led the Stills Crew. With a cohesive and dedicated team, we successfully brought this project to fruition, culminating in a final result of which we are immensely proud.