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R2D2 Gets Romantic as BBDO NY Reveals Star Wars Tie-In Campaign for HP

BBDO New York , 10 months, 1 week ago

Epic sibling rivalry and DIY ingenuity as HP feels the force

R2D2 Gets Romantic as BBDO NY Reveals Star Wars Tie-In Campaign for HP

HP has launched its first new advertising under the new HP, Inc company to leverage their partnership with Star Wars. In the Star Wars universe, anyone who has passion, ingenuity and technology has the force to reinvent. The same holds true at HP.

Created by BBDO New York, HP’s creative agency partner, the work introduces the company’s new rallying cry, “Keep Reinventing” and calls upon “The Force” to help deliver this message in two new ads that speak to versatility of their PCs and Instant Ink printers. 

The work debuts this week and will run on broadcast as well as on HP’s social channels.


Advertiser: HP

Creative Agency

Account Manager: Jaimie Donohue

Chief Creative Officer: David Lubars (Worldwide), Greg Hahn (New York)

Creative Director: Monty Pera (DIY), Don Marshall Wilhelmi (DIY)

Copywriter: Don Marshall Wilhelmi (DIY), Ash Tavassoli (EB)

Art Director: Monty Pera (DIY), Jake Shaw (EB)

Executive Creative Director: Toygar Bazarkaya

Account Director: David Ritter

Associate Creative Director: Jake Shaw (EB), Ash Tavassoli (EB)

Digital Production Company

Producer: Katherin Cheng, Ted McEnaney

Music and Sound

Music Supervision: John Mellilo & Julia Millison (DIY), Loren Parkins (EB)

Sound Engineer: Philip Loeb (DOY), Keith Reynaud (EB)


Edit Company: Stitch London (DIY), Rock Paper Scissors (EB)

Editor: Tim Hardy (DIY), Carlos Arias (EB)

Post Production / VFX

Colourist: Fergus McCall

Post Production House: The Mill New York

Production Company

Director: Tom Tagholm

DOP: Erik Alexander Wilson

Executive Producer: Jackie Kelman Bisbee, Dinah Rodriguez & Stephen Brierley

Line Producer: Nick Goldsmith

Production Company: Park Pictures, London

Category: Computers , It, phones, Av and computers

Genre: People , Visual VFX