Quinta Brunson Unmasks the Comedy In Taxes for Intuit TurboTax Super Bowl Spot

Creative License, the leading agency in identifying, negotiating, and procuring celebrity talent, music and other intellectual property rights for brands and ad agencies, has partnered with R/GA US for the latest Intuit TurboTax Super Bowl spot, starring writer, actress and stand-up comedian, Quinta Brunson. 

Helmed by Oscar-winning commercial and film director, Taika Waititi, the spot titled, ‘The TurboTax Super Bowl File’ promises a relatable take on the efficiency and professional service offered by TurboTax, the leading tax preparation software for filing taxes online.

Immersing viewers in a talk show-like world, Quinta invites audiences to jumpstart their tax filing during the game as part of the TurboTax Super File promotion. Dialing in a TurboTax expert, Quinta talks through the various ways the platform simplifies the tax-filing process.

Quinta’s performance brings the commercial to life, applying her unmistakable wit and sense of humour to tax preparation. Creative License played a pivotal role, handling talent ideation, negotiation, and execution to ensure the seamless integration of the star’s charismatic presence into the campaign.